Costa Smeralda emerged from the uninhabited and pristine territory of Sardinia's northeastern tip, in perfect harmony with nature. Recognizing the area's boundless potential, Prince Aga Khan and other interested partners set to work developing and transforming Costa Smeralda into an exclusive luxury destination. Since then, VIP guests such as Marisa Berenson, Roberto and Eva Cavalli, and Naomi Campbell have been captivated by the aromas of juniper mingled with the salt of the ever-present Mediterranean. The region's natural abundance blends seamlessly with a distinctive architectural style, making Costa Smeralda a truly unique destination. Founded on March 14, 1962, by Prince Karim Aga Khan, the Costa Smeralda Consortium was created with the aim of planning and balancing urban and residential development within the territorial boundaries of the Emerald Coast. Headquartered in the heart of Porto Cervo, the Consortium has spent sixty years promoting the tourist destination and ensuring the environmental protection of the area. Smeralda Holding, the largest member of the Costa Smeralda Consortium, owns a majority stake in and is the owner of the most important hotels (Hotel Cervo, Hotel Pitrizza, Hotel Romazzino, and Hotel Cala di Volpe), as well as land, restaurants, and shops on the Emerald Coast.